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California ISO
A corporate rebrand starts with taking the identity of a brand and shaving off the parts that no longer serve its aesthetic. The parts that are removed are used to simplify the brand to its essence and make room for more relevant and intentional design choices.
Ideation:
Sketching, organizing, and adjusting logo ideas, chiseling away at concepts in search of the ideal mark for the company.
Execution:
Final logo mark and text + logo lockup.
Stationery:
Letterhead, envelope design, and businesscards.
Website Hero:
Landing page for the company website featuring redesigned brand elements.
Brand Guidelines
Detailed instructions on handling new brand elements accurately and consistently.
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