International Tiger Foundation
When redesigning a website that intends to improve the relationship with supporters of an organization, there are two main things to keep in mind: Staying true to the visual identity at hand, while improving the user experience to help them find and contribute to the organization's cause more easily.
Ideation:
Wireframing the user journey to make action and information consumption as efficient as possible.
At this stage, the main goal is to decide what actions or behaviors would be most beneficial to encourage for this organization. The three main focuses of this website are:
1. Informing visitors about the biggest threats to the tiger population as well as the overall purpose of this organization.
2. Encourage visitors to "adopt" tigers of the organization through recurring sponsorship donations to aid in that tiger's survival in the wild.
3. Provide information and calls to action for visitors to support the organization's various conservation projects.
Execution:
Full user journey, from hero landing page to call to action pages.
